I collaborated with the team at Psycho Beef to develop a visual identity that effectively captures their deep passion for beef while showcasing their vibrant and playful personality.

From the outset, the Psycho Beef team had a clear vision for their logo, understanding that it needed to reflect both their commitment to quality and their fun-loving approach. They recognised the importance of professional input to refine their ideas and ensure a polished final product. This collaboration extended beyond just the logo; we also worked together to create cohesive packaging that would resonate with their target audience and enhance the overall brand experience.

The design process involved a thorough exploration of their brand values and personality traits, allowing us to create a visual identity that is not only distinctive but also memorable. We focused on elements such as color palette, typography, and imagery that align with their brand ethos, ensuring that every aspect of their visual identity communicates their dedication to quality beef and their engaging character.