A Brand Concept for a Eco-Friendly Clothing Brand - Relinka

Relinka is a concept brand I created out of sheer love for designing. I wanted to exercise my design muscles so went online and found a concept brief.

The brief was to create an eco-friendly clothing brand, name it, and design the logo and collateral. The brand must appeal to an audience of the ages 25 - 35 and also stand out from existing eco-frindly clothing brands.

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The name Relinka is derived from the brands ethos of relinking or reconnecting people with the planet through fashion.

After a ton of research I knew I wanted Relinka to be super eco-friendly and for the products to look in fashion and not old fashioned. So stayed away from traditional eco-friendly fashion such as knitted sweaters etc and decided on products that don't actually look eco-friendly.

A few attempts later and I finally settled on the logo I was going to run with and developed the logo suite. Then it was time to bring everything together and create some cool mockup images to visualise the brand in real life. 

Take a look.