AMAIKI
BRAND IDENTITY | PACKAGING DESIGN
A brand concept developed off the back of a brand strategy workshop delivered to a group of young entrepreneurs.
THE BRIEF
We had just delivered a brand strategy workshop to a group of young entrepreneurs and at the end one of them asked us if we could develop the brand they came up with so they could see what the brand would look like in reality. Here it is.
MAIN OBJECTIVES
-
Create a brand concept from the brand strategy.
-
Design product packaging.
-
Design a product advert
A to ICON
We discussed ideas for an icon and came up with the idea of using a mountain to depict the extreme natural environments Amaikis products come from. We edited the letter A to look like a mountain with what could be seen as, a river, lava or nature trail.
This was then developed into the brand icon.
THE BRAND ICON
This is the final brand icon we settled on.
Brand Colour Pallete
THE PACKAGING
The product packaging had to appeal to females, 25-35 years old, who were looking for all natural beauty products.
After the brainstorm part of the strategy workshop we settled on these keywords: Vibrant, Clean, Quality
This is what we created.
